191. Light movement 2007/04
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Graphic design is an art that can be enjoyed in galleries and glossy books. For most of us, however, it is part of our daily life as we face it on billboards, stationery and packaging, on tv and on the web and also in magazines and newspapers. Graphic design is what makes our printed (or digital) world attractive, often so much so that we 'want to buy'. Obviously that is why so much time (and money) is spent on getting the design right.
Talented graphic designers or design agencies are expensive. That's fine for large multi-nationals, because it's you and I that will pay the bill. But when you need some stationery and a leaflet for your business or perhaps a simple invitation for your personal use, the idea of 'graphic design' doesn't seem to be an option. "Just put my name in big bold letters" or "keep it cheap" are phrases that frequently linger after a design-brief.
Good design need not be expensive and we now know that we can often do a fair job for a fraction of the cost. One way of doing this is by leaving 'the bull' on the farm, that makes a good start for most. The 'bull' adds greatly to the cost, so we use a non-bovine approach. No ties and expensive offices, just a friendly chat at your or our place. Another way we save cost is by not claiming that we are famous or talented graphic artists, because that too can add to the price. However, after thousands of jobs, we have learned some valuable lessons about what works and what doesn't in day to day graphic design. We also clearly know where our limitations lie and we won't waste your time by promising things we simply cannot offer.
Of course not all work requires a graphic approach; in fact a large part of our work only deals with text, but even then we take care to get it right.
It is virtually impossible to give you fixed prices for graphic design before we have actually seen the work. However, to keep it simple, we price all our services at a flat rate of £40 per hour. We believe this is fair and in most cases very competitive. To give you a rough idea ... typesetting a simple business card or letter heading could cost as little as £20 if it doesn't involve logos or other graphic elements. [back to top]
Not really, but do keep in mind that we create the artwork in a digital form as a single master. We would normally send you a digital proof, supplied in a Adobe Portable Document Format (pdf). If you require the artwork for professional printing we have to prepare it in a special, printable, format which we would supply either by email or on disk (if the material is too large to send by email). There's a small charge for this. Alternatively, we can take care of the printing, as we have a long term working relationship with a local print shop. We would be happy to quote for this. [back to top]
Well, we're pretty flexible in what we can offer, but the main services are listed below. It's always worth a call before dismissing us on the basis of this list or from the examples on this website. We offer ...